Having a great looking website is just the beginning. It takes more than that to create a high demand for your products and services. It takes planning, marketing & organizing your business to expand. All great business ideas start with a clear, concise & effective plan with specific measurable results. The same is true when [...]
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Once you have a basic understanding of how Facebook works, your adrenaline may be pumping as you experience the potential of exposing your business to over 40 million people. But before you begin… Marketing via Facebook or any another social network needs to be done strategically, using a proper marketing plan. So many people have [...]
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Let’s start by creating a basic understanding of SEO or Search Engine Optimization. As you probably already know, there are literally 1,000s of Books, eBooks, Special Reports, CDs, DVDs, Seminars & Workshops on this subject. For the purposes of this article, we will define SEO as a series of strategies for achieving top ranking in [...]
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It is very important that you create a process for capturing and contacting your prospective clients. As well as, staying in touch with your current clients. “54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.” Since the invention of the [...]
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The fundament purpose of your website is to market your products / services and be a centralized resource for your clients and prospects. It is also created to serve as your virtual sales team and administrative assistant. Let’s start with your website design and layout. It should be clean, simple and loads quickly. It should [...]
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Choosing your website development technology is a major key component in designing an effective website. Whether you decide to do it yourself or higher a professional, I recommend that you use development tools that will allow you to make simple changes to your website any time that you like. If you understand how to use [...]
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