Identifying Your "Ideal Client" and Niche Market

Most people start their business for a variety of reasons. Some are really passionate about something and they are committed to sharing it. Some want to improve the quality of their life and the lives around them. Some are just looking for a way to make money. Some just want to make a difference. No matter how they get started, most people decide what they want to offer and then go find the market to offer it to. This is the hard way!

Now, while this is a valid approach and has proven to be successful for some, it is not for most.

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Transforming Your Business Mindset with Lalita Amos

Here’s an interview with a very dear friend of mine and an extraordinary woman. Lalita Amos started her company over a decade ago after 15 years in Team and Leadership Development, Training and Human Resources in Fortune 500 companies and an international non-profit organization. As a long-time business owner, Lalita understands the pressures business owners [...]

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The "Real" Power of Internet Niche Marketing with Willie Crawford

This week, our guest is Willie Crawford – Internationally Recognized Internet Marketing Expert. Mr Crawford has generated millions for himself, his students and his joint-venture partners. On this show, he shares about how it got started and identifying a profitable niche in the marketplace. [Audio clip: view full post to listen]

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